There is a numerous principles and methods of the best ways to explain SEO, so it could be very confusing for somebody who does not or never ever did play the SEO Game as we do. In a nut shell, Search Engine Optimization consists of lots of various tasks, where the SEO Expert is tweaking and enhancing the code and material of the site or blog site by developing the valuable and high quality back links, social profiles, material marketing, visitor publishing and more ...
The Search Engine, Google for example, will discover the website, its content and the quality of back links that are pointing to the site, and determines the figures out and validity of those links and profiles that were built by SEO Experts. Now, depending upon what Google consider the entire "SEO" profile, the website gets rewarded by higher natural rankings or not. I have to state one VERY crucial fact here. NO ONE, not even the very best SEO expert on the planet knows what is Google up to, and how precisely they identify which website will rank and which not. All this details that is provided here is based upon the own experience and experience of other SEOs. Basically Google don't want us to understand, and there absolutely is some type of factor behind that, however who knows.
SEO is not simply about the Google. Now a days we can choose from hundreds of various Search Engines, some of them defined in a certain method, I'll give a couple of examples of those larger ones that are being used by countless people each and every single day. Youtube (owned by Google now), Bing (microsoft), Yahoo, Facebook, Wikipedia (independent "ad free" encyclopedia), or perhaps the Twitter is thought about as the online search engine. Primarily when it comes talking about SEO, we focus generally on Google and Youtube, in some cases Bing and Yahoo.
Now we understand that SEO is mainly about constructing the quality links pointing to the site that we intent to rank. So the might think that simply to obtain the bunch of links from the complimentary website platforms and social profiles hosted on different social media networks would do it. Its not as simple as it may sound.
Due to the fact that yes, to get the link from these complimentary platform is simple and they are important in the SEO structured method, however making use of simply those simply won't do it. The essential is to have links from high authority self hosted domains, blogs, that Google already rewarded with higher rankings and more traffic. Its the single best SEO method, however to get these links could be really costly. We can take a look at this like-- the more authority the website gets, the more traffic it gets-- and more traffic it gets, the more authority it gets ... and so on.
Its not just about the links, however about the ideal Anchor Text balance, likewise known as hyperlink. Because depending on the text that comes with the link, internet search engine's algorithm can identify exactly what is the link about. For instance if the targeted keyword, the anchor text will be SEO company Dublin, I will rank and show in Google for that phrase, not the SEO London or other town. It also depends upon the material of you text on the site, integrated with different anchor texts and links, the site can rank for thousands of different keywords connected to the primary one.
That's roughly how you develop the SEO structured campaign technique for own or clients websites. Hope everything makes good sense and that it clarified some things about SEO.